Award winners. Top sellers. Fan favorites. Call them what you will, Recovery Shampoo and Conditioner, Restorative Treatment Mask, 6-in-1 Styler, and Healing Oil bring the best of Virtue to your vanity. Whether you’re washing, treating, or styling, they’re the perfect introduction to our powerful protein, Virtue®’s Alpha Keratin 60ku®. Paired with nourishing, hydrating, and high-performing ingredients, this revolutionary human keratin strengthens and repairs strands for your best hair humanly possible.