Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
A weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection.
