Organic Way (Oway) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. Oway’s green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins. Oway lets you immerse your clients in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.
Oway’s organic salon products take root on our family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature. Oway insiders call it OrtOfficina. They grow, pick and distill their pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards.